If you can’t make it to Rio to cheer on your favorite athletes, Facebook’s virtual “Olympic Village” may be the next best thing.
Before the opening ceremony on Friday, the social network giant will show its 1.71 billion users a message in their News Feed, inviting them to click through to what’s essentially a virtual Olympic village, allowing people to explore conversations around the games, events, and live moments from the Brazilian extravaganza.
And, since one of the most crucial parts of any sports event is showing your team spirit, Facebook is also rolling out special Olympics-themed profile photo frames. The new filters, which feature the Rio logo and each country’s flag, will be rolled out at the end of the week and allow users to choose a temporary way to show their support during the Olympics.
Summer can be the perfect time to catch up on your reading. With all that time relaxing on a sun lounger, you’ll whizz through your reading list in no time.
But what type of book do you normally pick? If you often just look to the latest novels in the charts, why not consider a social media related book? Not only will it mean you’ll go back to work feeling relaxed and refreshed, but you’ll also feel motivated and fully informed.
There are lots of books to choose from and so below, we’ve selected some of our favorite social media reads:
||Social Media Explained: Untangling the World’s Most Misunderstood Business Trend
by Mark W. Schaefer
Publication date: 02/17/2014
If you’re baffled by social media then start by reading Social Media Explained. This book does exactly what it says on the cover. Mark explains key strategies that you could try in your business and answers some of the most common questions that are often on people’s minds when they start delving into the realms of social media. It’s a fun book to read and it isn’t bogged down in complicated jargon, so it’s definitely a good one to start with this summer.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
Publication date: 11/26/2013
If you work in social media, then you’s likely already have come across the best-selling author and entrepreneur, Gary Vaynerchuk. His book, “Jab, Jab, Jab, Right Hook” is a must read. Gary walks you through how you can connect with customers, despite facing stiff competition in a social world. This is actually Gary’s third best-seller and so we’d recommend taking a look at some of his other books too, such as “Ask Gary Vee”. Some are now even in audio book format, where you can’t help but get wrapped up in Gary’s contagious enthusiasm (and have your hands free for ice cream).
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
Publication date: 08/30/2011
The New Rules of Marketing and PR is an extremely popular read – it’s sold over 350,000 copies and is now on its 5th edition. David explains to readers how you can use mediums like social media, blogs and press releases to reach out to customers. The book is packed full of case studies and helpful real-world examples and has been updated to include all the latest sites such as Snapchat and Periscope.
||Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
by Dave Kerpen
Publication date: 05/17/2011
If you want more insight into how to succeed at Facebook, Twitter, Instagram, or any social network for that matter, then read this informative book from Dave Kerpen. Dave explains how instead of just selling to your customers, you can harness the power of word-of-mouth marketing to transform your business for the better.
||Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
Publication date: 09/15/2014
We’re constantly being told how important content is; whether we’re creating a poster, updating our website, or using social media. It’s therefore important to make sure our writing skills are up to scratch. Ann’s book, “Everybody Writes” is the perfect go-to guide, to help you create good content in order to communicate effectively with your customers. It’s packed full of expert advice and interesting insights, to help you to improve your skills.
We’re only one week away from Social Media day. It’s celebrated on June 30. The holiday was launched by the popular website Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication.
Even if Facebook and Twitter aren’t for you, there’s still blogging, Vine, Snapchat and even LinkedIn, among many others. Even businesses have recognised the value of social media for connecting with customers and selling their product, as well as quickly updating users about problems affecting their service.
Well, how to celebrate Social Media Day? Let your networks know and spread the knowledge. Start a hashtag, upload a photo, update your status. You certainly won’t be alone as social media is still spreading like wildfire all over the world. Whatever you do, wherever you are, don’t forget to celebrate #SMDay!
To find a Social Media Day event happening near you, visit Mashable’s Social Media Day Hub.
WhatsApp finally launches desktop applications for Windows and Mac. Though it’s the biggest messaging application in the world with more than 1 billion active users, WhatsApp has for years lived primarily on mobile phones. That could change significantly from Wednesday, when WhatsApp launched its first desktop apps for Windows 8 and Mac OS 10.9 and up.
The applications synchronize with a WhatsApp user’s account on their mobile device, once they’ve downloaded them and scanned a QR code from inside Settings > WhatsApp Web on the mobile app.
WhatsApp has made itself available on desktop before, through a web client called WhatsApp Web. The company launched that service in January 2015, initially for Android and Windows Phone users, before adding support for iOS users as well.
There have been several desktop apps in the past that have acted as wrappers for the browser plugins, such as ChitChat for Mac OS X, but this is the first time that Facebook-owned WhatsApp is providing its own native desktop solution.
Facebook is testing a new feature that will allow users to hide their status updates and other posts from their profiles when they post them, with messages still appearing in other people’s news feeds.
The feature will allow site users to post on Facebook without creating a permanent record on their own timelines, and is possibly intended to make people feel more comfortable about sharing things.
Currently, a Facebook status update or other post is published simultaneously into other users’ news feeds, where they can like and comment, and onto that person’s own timeline. Users can retroactively hide posts from timelines, but the new feature will allow posts to never appear in the first place.
A tick box underneath the status update bar labelled “Hide From Your Timeline” is being tested by some users. By hovering over it a message says that posts will appear in Facebook’s news feed and within search results but not on a timeline.