9 Ways to Increase Traffic to Your Social Networking Website

Increase traffic to your social networking site

If you ask a social networking site owner what they would like most in the world, they probably tell you “more customers”. What often comes after customers on a site owner’s wish list? More traffic to their site.
There are many ways you can increase traffic on your social networking website, and in today’s post, we are going to look at some of them.

1. Advertise
When going for ads, whether paid per click ads or paid searches, social media ads or display ads, remember that the main purpose is to build your brand and let people know what you offer. If you are going to pay for ads, it is important that you not only get traffic, but you get traffic that easily converts into new or returning customers.

2. Use social media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy links, whereas facebook is very effective for different marketing campaigns.
It will be prudent of you to try different types of content length, both long and short, videos, infographics or data dense content and even memes in order to determine what works best for your audience.

3. Pay attention to organic SEO
Search engine optimization is still one of the most influential ways to drive traffic to your website (not only social networking website). It may take a lot of effort to do so, but once you begin getting results for your work, it can be very satisfying, and better yet, it will have a snowball effect that will drive more and more traffic to your website.

Make use of long tail and broad keywords to strike a balance between specific and general keywords, and therefore drive traffic to your website.

4. Blog or have your content hosted on popular sites
If you want to attract new traffic and leads with a high conversion rate to your website, it will be a good idea to have your content hosted on popular websites. Securing a guest post on a popular site, especially a site that is related to your business, will let the hosts audience know that you exist and that you have a great content they need.

The result is usually a large inflow of traffic to your site with some of your new audience becoming your new loyal customers.

5. Start guest blogging and invite others to write on your blog
Guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your social network website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past 2 years, and spammy tactics could result in stiff penalties. So, proceed with caution.

6. Look for referral traffic
Instead of persuading other website owners to have links on their websites that link back to your website, it may be better to have popular websites refer your content to their audiences. This referral traffic can be the source of a large inflow of traffic to your social network.

7. Check out the internal linking structure of your site
If you ensure that the internal links between different areas of interest within your social networking website are properly done, you will not only improve your websites SEO, but you will also create a great user experience for your users, which will lead to customer retention and more traffic and clicks to your site.

8. Launch an email marketing campaigns
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your social network. A friendly email reminder about a new service or product can help you boost your traffic, too.

9. Use different forms of content including video and podcasts
Finally, make use of different types of content including entertaining or instructional videos, infographics, even interviews, in order to get your audience the content that they yearn for in the package that they would best prefer.
Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your social networking site, we’d love to hear them.

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How to build a social networking site

To tell the truth, creating a successful social network is incredibly heavy business nowadays. Hardly anybody will ever be able to replicate Facebook’ success. Nevertheless, millions of social network projects still appear every day. These websites are devoted to different subjects, but they all are used for common purpose: to bring communities together according to user’s interests, religion, lifestyle and other conditions. As you see, demand still takes its place on the market. The key is to find free niche and expand it competently.

Social network – is not an ordinary website that provides specified data concerning vehicles, computers, medicine, etc. People come here to share information with friends, in other words, for communication. And because human is a social being, such resources will be originated permanently.

After all, how to build a social networking site?

There are two ways of creating your own social network: starting from the scratch or using ready social network CMS.

Advantages of starting a social network from the scratch:
a. Website design and performance will absolutely suit your requirements;
b. Website rights are legally reserved and you are allowed to do everything, even resell it.

Weaknesses:
a. Quite a long website development and production period;
b. Project may require significant investments;
c. Developer releases only your requests, therefore you should clearly understand every section functionality.

Ready software scripts’ advantages:
a. Fast website release. Your community becomes available straight after installation and initial setup;
b. Comparatively low price: most social network CMS cost $200- 400;
c. Almost all scripts have integrated design template change feature.

Weaknesses:
a. If standard script capabilities don’t completely suit your requirements, additional software functionality changes may become necessary;
b. Not all social network software developers provide free technical support and software functionality assistance.

This special article contains top 5 social network CMS review. But today we’re considering main social network creation milestones.

1. Developing original idea. Foremost is to find bright idea, which is definitely on demand. Then there is a chance it becomes viral. As usual, the coolest and highly sought ideas arise when people face real problems. History knows greatest businesses, originated from small “private” communities for nearest and dearest either from professional thematic mini-clubs for current issues’ discussion.


2. Inventing community name
Here you can choose one of these ways. First is to combine two incompatible words, as Facebook did. Mention that website name should clearly describe its’ assignment. Otherwise invent absolutely meaningless word, sounding anxiously remarkable (Twitter, Tumblr). Only your acquisitive mind is responsible for flight of imagination here.

3. Constructing website from the scratch or purchasing ready social networking script.
We’ve already reviewed every option’ pros and corns above – now it’s up to you to decide. We’d mention here, that it’s possible to build successful business on ready software basis; variety of scripts is available in the Internet today.

4. Developing original design and content. At this node we decide if we’ll develop distinctive website design either use existing template.
No doubts, ready design templates won’t suit significant ideas and serious businesses. At least, index page has to be unique. It means that you have to purchase or develop big sized index page image yourself.


5. Attracting target audience. Online and offline advertising, social media promotion and search engine advertising. Most time-taking process. Engage a team of true and faithful professionals, probably friends, who will help to attract new users on your social network website.

6. Mobile apps. Mobile app is required website attribute today. More and more businesses are primarily established on the mobile application basis, while small landing remains as a desktop foundation. Think about app purchase or development in advance. Most social network CMS developers provide mobile application in addition to ready software script.

7. Monetizing. Any website has to bring revenue since it’s a business. Owners profit from paid network services and (or) from advertisement space leasing. As well as collaboration with advertising providers, post cards, games and much more. This article is devoted to monetizing discussion.

Social networking is still popular business in the internet. So how to build a social network website, viral, famous and gainful? If you have bright networking idea – go ahead to your target. All good things come to he who waits.

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