If you ask a social networking site owner what they would like most in the world, they probably tell you “more customers”. What often comes after customers on a site owner’s wish list? More traffic to their site.
There are many ways you can increase traffic on your social networking website, and in today’s post, we are going to look at some of them.
When going for ads, whether paid per click ads or paid searches, social media ads or display ads, remember that the main purpose is to build your brand and let people know what you offer. If you are going to pay for ads, it is important that you not only get traffic, but you get traffic that easily converts into new or returning customers.
2. Use social media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy links, whereas facebook is very effective for different marketing campaigns.
It will be prudent of you to try different types of content length, both long and short, videos, infographics or data dense content and even memes in order to determine what works best for your audience.
3. Pay attention to organic SEO
Search engine optimization is still one of the most influential ways to drive traffic to your website (not only social networking website). It may take a lot of effort to do so, but once you begin getting results for your work, it can be very satisfying, and better yet, it will have a snowball effect that will drive more and more traffic to your website.
Make use of long tail and broad keywords to strike a balance between specific and general keywords, and therefore drive traffic to your website.
4. Blog or have your content hosted on popular sites
If you want to attract new traffic and leads with a high conversion rate to your website, it will be a good idea to have your content hosted on popular websites. Securing a guest post on a popular site, especially a site that is related to your business, will let the hosts audience know that you exist and that you have a great content they need.
The result is usually a large inflow of traffic to your site with some of your new audience becoming your new loyal customers.
5. Start guest blogging and invite others to write on your blog
Guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your social network website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past 2 years, and spammy tactics could result in stiff penalties. So, proceed with caution.
6. Look for referral traffic
Instead of persuading other website owners to have links on their websites that link back to your website, it may be better to have popular websites refer your content to their audiences. This referral traffic can be the source of a large inflow of traffic to your social network.
7. Check out the internal linking structure of your site
If you ensure that the internal links between different areas of interest within your social networking website are properly done, you will not only improve your websites SEO, but you will also create a great user experience for your users, which will lead to customer retention and more traffic and clicks to your site.
8. Launch an email marketing campaigns
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your social network. A friendly email reminder about a new service or product can help you boost your traffic, too.
9. Use different forms of content including video and podcasts
Finally, make use of different types of content including entertaining or instructional videos, infographics, even interviews, in order to get your audience the content that they yearn for in the package that they would best prefer.
Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your social networking site, we’d love to hear them.